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January 9th (Tuesday) – January 12th (Friday), 2024
We will exhibit at the 105th Pitti Immagine Uomo
We will be exhibiting at Pitti Immagine Uomo in 2024 as well.

During the event, we will update the local situation on Facebook and Instagram from time to time.
Also check this!





Updated on 2024.01.12

The third day of Pitti has ended.
Many customers were interested in Boot Black.

One staff member is returning to Japan today, so
It can be said that this is an annual event of PITTI UOMO from among the many photos taken.
We will also post photos of fashionistas ◎

On the second day, famous fashionista Lino Ieluzzi also visited! As expected, the aura is different ✨

Today is Pitti’s last day, and we will do our best to let even more customers know about Boot Black!



Updated on 2024.01.11

The second day ended with great success.

A long-established select shop from Florence visited our booth.

At the booth counter, “slightly sweet things” are said to be popular, so this time we chose chocolate.

It’s finally the third day of Pitti. Thank you for your continued support today.


Updated on 2024.01.10

Many people came to see us on the first day.
Many people came to our booth until the last minute.
Even after 5pm (1 hour left until the event ends), the venue was still crowded with people!

A fashionista wearing the same color as the booth stopped by ✨
Pitti’s appeal is that you can interact with fashionistas.

We are looking forward to seeing you on the second day of Pitti!



Updated on 2024.1.9

Today is finally the first day of Pitti Uomo Immagine105!
I received a photo from a local staff member.
This year’s trend is reddish brown, so we incorporated it into our booth.

This time, the theme was Pitti Time, and the booth was decorated with rabbit figures prepared in advance.
There were many clocks installed at the venue that visually conveyed Pitti’s overall theme. It’s nice to be able to share information visually even if we don’t speak the same language!

Thank you for your continued support for 4 days from today◎
We will update the local situation on Facebook and Instagram from time to time, so please check it out!



Updated on 2024.1.4

A new year has begun.
Also thank you very much this year.
Well, Pitti Immagine Uomo 105 starts next week on the 9th.
We will not only update you on Facebook about the BootBlack booth, but we will also update you on the fashionistas at the venue, so please look forward to it!


Updated on 2023.12.28

There are only 3 days left this year.
Preparations for January’s Pitti are also the last of this year.
The January 2023 booth had a calm design based on black, but a unique red-brown booth will appear at Pitti in January 2024.
During the period, we will update the local situation on Facebook and Instagram from time to time, so please check it out!
Stylish objects are lined up in Florence in winter, giving you a taste of Christmas.
We also plan to show you the scenery of the city, so please look forward to it!




Updated on 2023.12.27
Pitti Immagine Uomo 105 (January 9-12, 2024) is almost here.
We have created a 2-minute video of booth photos from our first exhibition under the Boot Black brand (2011) to now.
At first, we exhibited in a smaller space than we do now. I feel so nostalgic (tears)
Please take a look!


Updated on 2023.12.21

Introducing the novelties at Pitti Immagine Uomo 105 (January 9th to 12th, 2024), which will be exhibited under the Boot Black brand!
This time, we will be handing out the new product “Nature-friendly Shoe Cleaner Shoe Cleaning Gel” set on cards with an original design (the product description in English is on the back).
Shoe cleaning gel is based on amino acid-based cleaning ingredients derived from coconut, and is composed only of raw materials that can easily be returned to the natural environment.
This is a highly biodegradable (95% biodegradation rate/DOC method) and environmentally friendly shoe stain remover that can be used safely even in environments without sewage facilities.

I would be happy if this could become a material for people in Europe to understand our environmental efforts.

Updated on 2023.12.11

Preparations are underway for Pitti Immagine Uomo 105, which will be held from January 9th to 12th next year.
Pitti’s theme this time is “PittiTime”.
Each time, we display items in line with the theme at our booth, but this time we purchased a rabbit figurine holding a clock (from “Alice’s Adventures in Wonderland”) in honor of “Pitti Time.” .
On December 6th, new colors of Boot Black Collection Cream (Persian Red, Neutral) were released. When I lined them up, the new color coincidentally matched the rabbit’s color.
Look forward to the day!