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*Updated on January 17th
Today is Pitti’s last day!
We had some wonderful customers visit us on the third day.
Customers were also seen discussing Boot Black products at the polishing booth.
We are so happy that so many customers visit us every day!
The first floor of the Columbus headquarters is decorated with paintings purchased from a gallery in Florence.
This time too, I visited various galleries in search of new encounters.
The last day has finally come, but I will do my best to convey the charm of Boot Black until the end!
Thank you for your continued support today.
*Updated on January 16th
The second day of Pitti ended successfully.
Continuing from the first day, we had a variety of customers visit us.
It seems that different customers enjoy the Boot Black booth in different ways, such as those who are interested in the products and those who are eagerly watching Narita Shinist’s polishing! ✨
Shoe Shine borrows shoes that customers have actually worn and polishes them. I will never forget the happy smile on the customer’s face when the work was completed.
It seems that the local staff took a walk around the city to study design. Just walking around in a building that is different from Japan can be stimulating!
Thank you for your continued support today, the third day of Pitti.
*Updated on January 15th
Today is the second day of Pitti Uomo!
The first day was a great success. Many people visited and I think we were able to spread the appeal of Boot Black.
Narita Shinist is in charge of polishing this time as well. Customers are also curious about the craftsmanship!Pitti’s usual fashionistas. During the winter, fashionistas are known for their individuality in layering and color schemes.
I was very happy to see that the Boot Black booth was very busy even at noon.
I am looking forward to meeting various customers today. Thank you for your continued support on the second day!
*Updated on January 14th
Pitti Uomo107 will be held from today!
We received a photo of the booth from the local staff. It has a chic atmosphere.
We are displaying lanterns that match this Pitti theme of “FIRE”.
The inside is an LED light, but it creates the atmosphere of a real fire shaking. The video is posted on Facebook, so please check it out!
I am looking forward to meeting various customers again this time.
Thank you for your continued support for 4 days from today ✨
*Updated on January 10th
Pitti Uomo 107 will finally be held next week from January 14th (Tuesday)!
Postcards to be distributed at the venue will be posted.
On the back there is a QR code to the site in English and Italian.You can also view the electronic catalog and care videos✨
Our staff will be leaving tomorrow the 11th (Sat) to prepare.This time’s booth also has Boot Black’s stylish colors and decorations, and we are looking forward to seeing customers’ reactions.
We will post photos as soon as the booth setup is complete.
Please stop by if you are in the area!
Updated on 2024.12.04
Pitti Immagine Uomo 107, one of the world’s largest men’s fashion exhibitions, will be held in Florence, Italy from January 14th to 17th, 2025. We have decided to exhibit at this event again under the “Boot Black” brand.
Event period: January 14th (Tuesday) to January 17th (Friday), 2025
Venue: Fortezza da Basso, Florence, Italy
Exhibitor brand: Boot Black
Pitti Uomo is a gathering place for fashion industry buyers, designers and media from all over the world. Boot Black presents Japan’s shoe care culture and cutting-edge products.
Reports from the field will also be updated from time to time. Please look forward to it!
